Two words: Endless summer. As we float into August, we find ourselves hanging onto what remains of summer like a life raft—making the most of what’s left of summer Fridays, spontaneous vacations and lingering sunshine. But truth be told: part of the excitement of something ending is the thought of something new around the corner. That’s right folks, fall is almost here.
Change is good. Repeat. Change. Is. Good.
So good, in fact, that we’re dedicating August to it. This month’s women’s feature Denim Report: The Current was shot on the San Francisco Bay near our headquarters (P.S. we are spoiled at work with our offices overlooking the Bay Bridge). But I digress… The Current celebrates the transition of seasons and wardrobes with the hottest summer trends that flow effortlessly into fall. Anchored in modern Pacific-blue denim, these super versatile styles are perfect for now and later. FYI: this denim jumpsuit is everything.
On the men’s side of the house: we couldn’t be more thrilled to introduce Legacy Denim—our most authentic jean yet. It’s 12 months in the making, crafted from 14 oz. sturdy denim and features seven rich washes for unique character. As the name implies, these jeans are built to stand the test of time. They’ll last even longer when cared for properly: See how to preserve your denim in our care guide.
As you can see, we have so many exciting things happening this month—including a big reveal on 7/30. Stay tuned and keep checking the blog for more great stories.
In the meantime, I’ll be crossing my fingers (and toes) for an Indian summer—and squeezing every drop of juice from the proverbial lemon.
Wish you were here,
Editorial Director at Banana Republic