Editor’s Letter: The Holiday Issue
“Fantasy is a necessary ingredient in living; it’s a way of looking at life through the wrong end of a telescope.” — Dr. Seuss
Our holiday campaign CELEBRATE captures the childlike wonder of the holidays, when we let ourselves be kids again. Set in a “house of holiday” in New York, we created a fantastical place where all your style dreams come true. The four-part series takes a playful look at style and celebration. Check back each week as we refresh the story. In the meantime, read the holiday post where our Creative Director Len Peltier takes you down the rabbit hole of the campaign and to meet a few of the dancers.
This month we are also thrilled to introduce Wear & Share, a curation of classic Banana Republic pieces for anyone to wear in the modern world. Keeping true to our DNA, we’ve always borrowed from the boys—from our first store in 1978 with surplus men’s shirts belted and sold as women’s dresses to the infamous 1992 Kate Moss ad shot by Bruce Weber with her dressed in our men’s sweater—and we’ve never been afraid to push the boundaries of style. To help kick off the new collection, we teamed up with Thakoon Panichgul’s HommeGirls, a collective that celebrates women who shop in the men’s department. Follow along on Instagram and stay tuned for the partnership.
Speaking of pushing boundaries, we are honored our True Hues social campaign is a finalist for the Shorty Awards. Launched during Diversity Month in April, we proudly introduced an assortment of inclusive nude-colored essential undergarments and accessories designed to celebrate a range of skin tones. What began with a “designer and a dream” quickly grew to be much more than that and was brought to life with an inclusive mix of voices and perspectives. Shop the collection then read more about the project here.
We’d love to see how you are celebrating the holidays! Tag @bananarepublic and #ItsBanana (for the guys, @bananarepublicmens and #BRMens) on Instagram for a chance to be featured on our feed or an upcoming email.
Editorial Director at Banana Republic